Increasingly we find the word “made to measure” in clothing stores.
The shirts are tailor-made, the dresses are tailor-made. In fact, this trend has emerged for some time and more and more “sartorial, artisanal” are useful adjectives to give an added value to the industrial product, a sort of reference to the roots of Made in Italy.
It is good to clarify.
Tailor-made work, work by size represents two paths.
In the first case the client is in first place with his individuality and all the measures are taken on him, also taking into account his posture. From these measures the whole journey begins with the related tests.
Work in size starts from a default size table. This already shows us the difference.
It often happens that we are proposed as tailor-made the size measurement is obviously different from the real path of the tailor. We are made to wear a piece already in size and adjustments are made.
Beyond the technical differences, what it means to return to tailor-made means to regain the pleasure of dressing.
Says Giulia Pivetta in the last book “DANDY LO STILE ITALIANO”: “The workshop, the place where art was created and lived, where skills and manual skills were handed down generation after generation, is the greatest Italian invention; ………… In this way, for centuries, we have refined skills and knowledge that had as main points the cult of beauty and its transposition in everyday life. This tradition is preserved intact in the tailor shop, where the gestures and the tools are the same as in the past and where the tailor is still the “master” ……………….. The tailor knows how to hide the defects and exalt the qualities The environment in which it operates, its laboratory, is a mysterious place that arouses wonder, where woolen fabrics fill the air with wild smells of earth and herds, and the metallic taste of iron, scissors and needles mixes with steam puffs and gypsum powder. In the test room the man is reborn, experimenting with a r new contribution with one’s body. ……… ”
Choosing tailor-made means reappropriating the times and the ways that make the dress a conscious act that goes beyond fashions, it means being aware of what we wear and why a dress, a fabric are more just for us than a other. It means learning to recognize the materials and follow the whole path of getting dressed, it means learning to take the time because the tailored suit can not respond to the whole immediately to which the consumer society has accustomed us. It means learning to look in the mirror and learn to love your body for what it is.
In a certain sense, tailor made guarantees greater respect for the environment, because here the dress is made to last over time, it does not respond to the disposable concept that made the textile industry the second most polluting industry on the planet.